Herafona is a cultural branding project centered on Saudi craftsmanship. The scope of work included developing the full brand identity, UI/UX design, the project presentation, and the brand guideline.

The logo is built around an iconic concept of four gateways inspired by key elements of Saudi identity: palm trees, Tuwaiq mountains, Al-Sadu patterns, and pottery. The composition reflects heritage through a structured and symbolic form. The color palette was derived from Saudi landscapes and cultural references, and the project adopts the “Aam Al-Heraf Al-Yadawiya” typeface issued by the Ministry of Culture in its various weights, alongside Jali type for supporting applications, ensuring a cohesive visual system.