Madghoot Swayyir is a restaurant located in Riyadh, Saudi Arabia. The brand identity was built from the ground up, along with the design of its packaging. The scope of work included creating an Arabic typographic logo and applying it across packaging materials such as boxes, stickers, and bags. The color palette was selected to reflect one of the dish’s key ingredients, strengthening the connection between the visual identity and the product. A custom illustration of the traditional rice plate commonly recognized in Saudi cuisine was also created and integrated into the packaging design to echo the presentation of the dish itself.